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Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3" (www.gamesradar.com)

submitted 4 months ago by [email protected] to c/[email protected]

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This has some really interesting implications that are not restricted to gaming.

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[–] [email protected] 3 points 4 months ago

I think a little bit of marketing can't hurt, but purely relying on hype marketig probably doesn't as much, as before, although there will always be people that can be persuaded into preorder by marketing. (Or if you still have a few amounts of studios where you have enough trust in them to preorder)