this post was submitted on 15 Apr 2024
662 points (98.7% liked)
Technology
59390 readers
2546 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The simplest solution is to embed the ads in the video stream.
Then people could fast forward past them.
I'd be fine with it, but advertisers won't be happy until you're forced to stand up, say "Mc Donald's", and then answer a short quiz about the ad that just played before you can continue.
They could block video scrubbing at ad markers. I'm not sure how easy that is to circumvent, but it's probably harder than the current ad blockers, which just block network requests.
Anything that causes the video player to behave differently during the ad is a clear marker to ad blockers that "THERE IS AN AD HERE!"
The hardest thing to block would be just making the ad a direct part of the video, which behaves like the rest of the video. This would reduce the effectiveness of ad blockers filtering it out significantly, but then users would be able to skip ads they don't want to watch and we can't have that...
Yeah, you're probably right. Randomly distributing it would also reduce the effectiveness of things like SponsorBlock.
Yup, it would be so easy to do it in a way that is difficult for ad blockers to remove and doesn't annoy the fuck out of the users, but it would allow users to manually skip them so they're not going to do it.