this post was submitted on 04 Apr 2024
1293 points (99.2% liked)

Technology

60052 readers
2853 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
1293
Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 8 months ago by [email protected] to c/[email protected]
485 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 2 points 8 months ago

Reply to old reply, sorry. Technically blocking the IP isn't perfect either. In theory, as long as it has the wifi credentials, and your wifi has access to the internet, your TV will be able to access the internet if it really wants to. All it'd have to do is ignore the IP assignment or fake/change a MAC address during DHCP. I don't know why a "legit" TV would do this, but if you get some unbranded Chinese thing, or if any wifi device wants to be malicious, it can bypass DHCP+IP filters very easily.