this post was submitted on 11 Apr 2024
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Perhaps the easier argument is that they try to create a sense of urgency to sell people what they don’t need.
Hmm, I wonder what the latest iPhone would look like if Apple were on a once every two years release schedule instead of annual. I can see arguments for the same, better, and worse.
I've always been Android, but the easy counter is just "why do people feel the need to replace their working phone every year."
Car companies have a new model every year and even among those who could afford to, very few people feel the need to have an annual car upgrade cycle. Products aren't (/shouldn't be) fashion.
Apple's got a weird cult thing going, partly because the first few generations were legitimately large upgrades. I'd be curious about the stats of how many non-influencers actually upgrade annually.
Ahh, but that's the trick, because by saying "non-influncers", you'd be cutting out the peoples who fancy themselves influencers, or act like influencers, which is apparently everyone now.
Do they? Yes, they certainly advertise what's new but they're not primarily targeting customers with last year's phone. I recall seeing previously that the average time to keep an iPhone is three years. On Apple's iPhone 15 product page, I found two spots where it called out direct comparisons to previous iPhones: "A17 Pro GPU is up to 70% faster than the GPU in iPhone 12 Pro" and "iPhone 15 Pro has up to 6 more hours video playback than iPhone 12 Pro." They're targeting upgrades to the newest flagship at people with the flagship from three years ago. Of course due to the long support for iPhones, that three year iPhone will inevitably end up in the hands of another user, where it will continue to live on, so there's nothing at all wasteful about upgrading. It's not even wasteful to upgrade every single year because those year-old phones are still used. It's only when the phone is irreparably broken or hopelessly, legitimately obsolete (due to still rapidly-improving technology) that it's then recycled (and Apple has developed special robots to make extracting the rare earth metals viable at large scale).
I think it would look exactly the same as it does today except that it would include two years' of innovations and changes rather than one, but would also mean that if you needed a new phone before its release, your only option would be an increasingly dated model. Customer: Hi, I'd like the latest flagship. Store: Here's the best technology that was available 20 months ago.
I also think it's worth noting that Apple pretty much single-handedly slowed the release schedule for phones. Prior to the iPhone, Nokia was releasing roughly a dozen barely-differentiated models per year, spread throughout the year.
I think it's entirely possible that they chose to compare to a 3 year old phone not because they are only targeting those upgrades to people with 3 years old phones, but because it sounds a lot more impressive that way instead of just the smaller incremental improvements over last years model.
It should also be noted that Apple admitted at one point to purposefully slowing down older iPhones too, which very clearly was done to get people to upgrade. If that's not planned obsolescence I don't know what is.
You talk about them as if they are some benevolent entity, when that's just very much not the case.
could also be that they are marketing over 3 year old flagship owners because that's a likely demographic to upgrade phones, that isn't as locked-in foolproof as their serial buyers, which require no marketing, nor as hopeless as people with mid-ranges or low-end phones. basically, that their marketing buck goes further with this demo.
It is the literal exact opposite of planned obsolescence. Apple introduced a new feature, still present in all of their phones, to extend the useful life of old phones. Batteries degrade with time and use and, after a certain extent, are not able to maintain the sufficient and stable current levels for a phone to operate, particularly during moments of peak power draw. If this happens (and this applies to every Android phone as well), the phone will just shut itself down. Specifically it will shut down right in the middle of you trying to actually do something, since that’s what’s going to cause a spike in power demand. Apple added additional power management to iOS to dynamically throttle power use only when and to the extent needed. On a phone with a perfectly healthy battery, it’s not in use at all. On a phone that’s had years of hard use, it might still only barely be noticeable with some high-demand tasks running slightly slower or the screen slightly dimming. The worse health the battery is in, the lower its current charge level, and the greater the temporary spike in usage, the greater the throttling. Recharge it or resume less intense use and the throttling stops.
So after release (unplanned), they gave new life to what were otherwise obsolete batteries so you could wait longer to upgrade.