Technology

59421 readers

2850 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

839

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by [email protected] to c/[email protected]

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 119 points 7 months ago (9 children)

I'm glad they patented it so that any of the products I actually buy won't be able to do this

[–] [email protected] -3 points 7 months ago (2 children)

If it’s patented, it can also be hacked more easily.

[–] [email protected] 4 points 7 months ago (2 children)

Why?

[–] [email protected] 6 points 7 months ago (1 children)

I think they're erroneously stating that there will be so much technical information in the patent that it will be trivial to reverse engineer and remove from Roku products.

Unfortunately that isn't the case.

[–] [email protected] 1 points 7 months ago

Ahh you're right that's probably what they meant, but yeah in that case every patented software would be hacked

[–] [email protected] 1 points 7 months ago* (last edited 7 months ago)

Well, the idea is that anything and everything can be hacked. It’s just that the difficulty varies wildly; some being trivial whereas others are impossible until someone finds an exploit. If you’re working with a total black box, you’ll have to make many assumptions, which means that figuring stuff out may take a while. If there’s at least some documentation, such as a patent, you won’t have to guess absolutely everything. That doesn’t guarantee that it’s going to be easy. Maybe the patent doesn’t go into much technical detail, but still manages to describe the product in just enough legal detail that the company can sue anyone trying to come too close.

[–] [email protected] 2 points 7 months ago

It will be licensed to manufacturers with advertising incentives and packaged into consumer electronics.

Savvy electronics users will supply their own HDMI cables; this product will be for people who only understand enough to plug the ends between their box and the entertainment system.

Hell, you might even see these cables being handed out for “free”, akin to the AOL disc days.

load more comments (6 replies)