Technology

59421 readers

2850 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

1293

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 8 points 7 months ago (3 children)

The next step is they have cameras installed on them so they can watch you and detect the best time to play ads.

How much further are we away from commercials beamed into our dreams?

[–] [email protected] 6 points 7 months ago

"Drink verification can"

[–] [email protected] 3 points 7 months ago (1 children)

Don't give em any fucking ideas dude

[–] [email protected] 3 points 7 months ago

You would need multiple generations more advanced neural interface for them to beam dreams, and you would need to have a neural interface.

What will come first will be unskippable AI generated ads inserted into content as a scene or a scene extension that wasn't in the original cut, like a 4th wall break to promote Raid Shadow Legends that will have seamless transitions. It will not matter what you are watching or when it was made; John Wayne will start talking about how you should talk to your doctor about an alopecia drug while he rides his horse and kid's cartoons will show off the latest in super soaker technology during their adventures.

They will probably even put dynamic ads in fake loading screens for video games and product placement in your social media photos decades before you dream of electric cars.