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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 77 points 7 months ago (1 children)

Late Stage Capitalism: Using a microscopic laser, we are able to burn our advertiser logos directly into our customer's retinas, so they will see them even as they sleep.

Shareholders: 👏 👏 👏

[–] [email protected] 1 points 7 months ago (1 children)

our customers'* retinas

[–] [email protected] 1 points 7 months ago

No, it is customer's since there will only be one customer left at that point.