Technology

60052 readers

2853 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

[email protected]

1293

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by [email protected] to c/[email protected]

485 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 11 points 8 months ago (1 children)

I knew a guy who went to work for palantir. I asked "what if you end up working on like domestic spying or other sketchy stuff?'

He was like, shrug, iunno. Guy did not give a shit about anyone outside his immediate friend and family group.

[–] [email protected] 3 points 8 months ago (1 children)

And when it turns out the thing he made is used to hurt his friends?

[–] [email protected] 5 points 8 months ago

I'm going to guess he values himself more than his friends, and he'd find justifications, but maybe he'd surprise me.