Technology

59421 readers

5045 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

1293

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 3 points 7 months ago (1 children)

I mean, there are open-source systems to provide TV-style functionality. I'm not really current, but it looks like Kodi is an option.

[–] [email protected] 1 points 7 months ago (1 children)

Well, I wonder if this can be like RaspberryPied or something to make it a set top box...

[–] [email protected] 2 points 7 months ago

Well, at the bottom of their front page, it has a list of things that it can run on and lists the Raspberry Pi on that list, so I'd imagine so.