this post was submitted on 04 Apr 2024
1293 points (99.2% liked)

Technology

59421 readers
2850 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
1293
Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 7 months ago by [email protected] to c/[email protected]
488 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 5 points 7 months ago (1 children)

Would it even be possible to run a new “smart” TV as a dumb monitor?

Never connecting the TV to the internet and never updating the firmware usually works. If they are determined to show you ads, they may not let you use the TV without an internet connection though. I would suggest that you avoid buying a roku TV.

[–] [email protected] 8 points 7 months ago (2 children)

Okay but they can also mesh the TVs with your neighbour’s tv of the same brand so that if your neighbour’s TV has internet, your TV can leapfrog onto his tv to download the ads

[–] [email protected] 6 points 7 months ago

Open the TV, find the antenna, desolder it and replace it with a 50 ohm resistor. Now the WiFI will no longer have enough range to connect to your neighbors.

[–] [email protected] 2 points 7 months ago

You’re hired!