I pay for YouTube Family. I consume a lot of YouTube and I want to support the creators I watch. At its current price point, YouTube Family is reasonable. Several households in my family get ad-free YouTube for what is a reasonably low price point for each household.
If the price goes up much (eg if I were paying the single price of $11 per household), the creators I really enjoy continue to get pushed out or change content because of shitty ad rules, or they pull the whole “must be in the same household” bullshit I would drop it in a heartbeat just like I’ve dropped most streaming providers. Streaming has become cable and YouTube has been shooting itself in the foot by forcibly changing content for advertisers. I come to the platform for content, not advertisers.