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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] [email protected] 290 points 8 months ago (9 children)

Musk has marketed it as the world’s “town square"

He says it so clearly here which makes me wonder how people don't realize it:

How fucked up would it be if your actual town square was owned by a private company?

A private company that is in control of who is allowed to talk and what they are allowed to say. A private company that even decides what you hear and see while walking the square. Meanwhile also shovelling ads in front of you while you try to find the people you actually want to engage with.

"Social" media owned by private corporations is not social. Such media is anti-social, corporate control of public spaces that ought to belong to the people, just like they mostly do in real life.

[–] [email protected] 39 points 8 months ago (1 children)

Totally on your page, but what you're describing sounds kinda like times square.

[–] [email protected] 30 points 8 months ago

I've never been there so don't know really. But it does seem full of ads and not very social either.

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