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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 7 months ago* (last edited 7 months ago) (9 children)

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There's absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it's 0.9% on FB, 1.9% on Google.

What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

[–] [email protected] 3 points 7 months ago (1 children)

I mean, generally I'm all for shitting on reddit, but there's also a third option: Reader's not understanding what 28% better than other ad types means.

[–] [email protected] 1 points 7 months ago

Yep, I misread it and have updated my comment

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