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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 108 points 1 year ago (22 children)

HA, I read the title and thought "what is going on? I love my seat warmers" - I completely overlooked the word subscription because it is absolutely absurd that there would be an ongoing cost to the consumer for a feature that provides no ongoing cost to the manufacturer.

[–] [email protected] 0 points 1 year ago

no ongoing cost to the manufacturer

The "ongoing cost" is manufacturing diversity. It costs more money to put heated seats in one car and not in another than it does to put them in all of them and allow the people who want them to simply pay to activate them.

That being said, it is a fixed cost, and should be a one-time purchase. Or at least offered as an option. At least Tesla does this correcrly.

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