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Rotten Tomatoes Under Fire After PR Firm's Scheme to Pay Critics for Positive Reviews Uncovered (www.ign.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Rotten Tomatoes Under Fire After PR Firm's Scheme to Pay Critics for Positive Reviews Uncovered::A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.

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[–] [email protected] 75 points 1 year ago (3 children)

The title makes it sound like Rotten Tomatoes deliberately did something shady. What actually seems to have happened is:

Rotten Tomatoes aggregates critic reviews. As far as I know, those critics aren't really affiliated with Rotten Tomatoes.
Some of the critics that make up that aggregated rating got bribed to increase their evaluation of the movie.
Consequently the score on sites that aggregate reviews like Rotten Tomatoes increased.

[–] [email protected] 3 points 1 year ago

            
              Grab $
Manipulate critics
Caviar taste better than tomatoes

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