this post was submitted on 09 Feb 2024
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The irony of clicking on this link and getting hit with “accept cookies” “Subscribe to unlock this article”.
Annoying for sure, but "Enshittification" refers to a specific method in which platforms flex monopoly power to squeeze not just users, but business customers too. It does not just mean "things getting shittier"
And before anyone goes "language loses meaning over time" consider that if you change the meaning of "enshittification" then you need to also invent a new word to mean what "enshittification" used to mean.
Welcome to language. It evolves.
Or perhaps, from your point of view, it's getting enshittified. Even if you don't like it.