this post was submitted on 08 Feb 2024
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It's unfair to discount Google's early days. They DID have technical excellence. Search was leagues better than the competition. Gmail was an amazing leap from other providers. Android started as trash but improved rapidly. The Nexus line of phones was amazing. Google Maps was a huge improvement over what else existed. They did a lot right.
I can't pinpoint exactly when the fall started. Was it when Pichai became CEO? When they removed "don't be evil?" I remember a speech Pichai gave where he talked about "more wood behind fewer arrows" as why they were getting rid of employee child projects, so maybe it was that.
In my opinion, it was when anti-trust laws did not trigger upon Google acquiring YouTube because Google Video couldn't compete. That meant it was open season on start-ups that otherwise might have grown to kill Google or other big tech companies like Apple, Facebook and Microsoft.
Oh yeah, I even forgot Google Video used to be a thing.
See List of mergers and acquisitions by Alphabet for the graveyard list. Sorting by Price helps. Some other notable companies that Google acquired rather than compete with: