this post was submitted on 23 Jan 2024
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Piracy: ꜱᴀɪʟ ᴛʜᴇ ʜɪɢʜ ꜱᴇᴀꜱ
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You're playing a semantics game though. The assumption is that you ARE going to buy the thing. Society has decided that "save 77%" is a valid shortening of "save 77% compared to buying at full price" because that is the most logical comparison to make. Yes. "Save 77% compared to not buying the item" makes no sense, but that is clearly not what is being implied here. Implying and inferring things is a normal part of human communication, and refusing to accept the implications doesn't make you clever.
That said, I agree that "pay 77% less to not even actually own the product that we will eventually lose the license to" is dumb.
Sure, but that's the assumption created by the advertisement. If you're debating buying something, and the ad says "You can save up to 77% if you buy now" then suddenly the presupposition is (sneakily!) introduced that you are going to buy it. In that case, identifying and rejecting the presupposition is the smarter thing to do.
It's smarter, but only if you don't really care about getting the thing since not buying means you don't get the thing