this post was submitted on 05 Sep 2023
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Main points (to make up for the clickbaity title):

Challenge to bring down European EV manufacturing costs

Lower costs to close price gap with China EVs

China EV sales account for 8% of European total through July

Renault's R5 EV to be 25%-30% cheaper than Scenic/Megane

MUNICH, Sept 4 (Reuters) - Europe's carmakers have a fight on their hands to produce lower-cost electric vehicles (EVs) and erase China's lead in developing cheaper, more consumer-friendly models, executives said at Munich's IAA mobility show.

"We have to close the gap on costs with some Chinese players that started on EVs a generation earlier," Renault (RENA.PA) CEO Luca de Meo told Reuters at the car show, adding when manufacturing costs decline, prices will also go down.

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[–] [email protected] 9 points 1 year ago* (last edited 1 year ago) (7 children)

“The base car market segment will either vanish or will not be done by European manufacturers,” BMW CEO Oliver Zipse said on Sunday evening in reference to China’s push into Europe.

Is there a base car market in Europe at the moment, electric or otherwise? Is there even a need for one? I was able to live comfortably for ten years here without a car. When circumstances changed and I had to buy one this year, I was shocked by the prices. There really isn't an entry level affordable market segment anymore. I don't think there is any car designed for people entering the workforce or young professionals in lower paying jobs.

I remember buying my first car in early 2000s as a young professional. There really was a lot of choice. Not good choices necessarily (yes, I mean you, Clio), but choices.

Edit: hah! I just checked prices for clios where I live. A new one would set you back 26,000 EUR. The average income around here is 47,000/year before tax...

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

'Jahreswagen' is the true base.

New car driven by employees, low miles, sold second hand by the manufacturer. Some have very low mileage, but still the price is significantly cheaper. It's an open secret that it's nothing more than a way to offer price differentiation.

That and dacia.

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