this post was submitted on 04 Sep 2023
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I stopped buying electronics on Amazon after getting bricks instead of a GPU for my PC and they treated me like shit when I went to return it. I filed a complaint with the state about the fraud and their unwillingness to correct it. Complaint didn’t do shit but I was pissed. Now the only stuff I buy on Amazon is random household items and stuff for the kids that’s under 100 bucks.
One thing I noticed, about a third of the time they have lower prices for Legos compared to the official Lego site. I buy a bunch of Legos for my kids and been wondering about this. Are they very clever frauds or do they just have a better logistics system?
Manufacturers who sell both directly and via retail usually offer lower prices to retailers (and usually don't disclose those prices publicly), asking the retailers to sell at a suggested price (MSRP, often same as the direct sales price). So if you buy direct the manufacturer has a notably higher profit margin.
Big retailers can often get volume pricing which allows them to keep the prices even lower (if they're willing to reduce profit margins - and yes they do need good logistics to pull this off). Typically the retailers try to make up for the lower margin in volume of sales (and/or by convincing you to buy other higher margin stuff from them too), like when an electronics store selling you an iPhone tries to sell you insurance and accessories to increase their margin since that range of phones are low margin items.