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Are Phones and Smart Speakers Listening to You? Cox Media Group Claims They Can | Cord Cutters News
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this post was submitted on 23 Dec 2023
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Privacy
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Companies DO analyze what you say to smart speakers, but only after you have said "ok google, siri, alexa, etc." (or if they mistake something like "ok to go" as "ok google"). I am not aware of a single reputable source claiming smart speakers are always listening.
The reality is that analyzing a constant stream of audio is way less efficient and accurate than simply profiling users based on information such as internet usage, purchase history, political leanings, etc. If you're interested in online privacy device fingerprinting is a fascinating topic to start understanding how companies can determine exactly who you are based solely on information about your device. Then they use web tracking to determine what your interests are, who you associate with, how you spend your time, what your beliefs are, how you can be influenced, etc.
Your smart speaker isn't constantly listening because it doesn't need to. There are far easier ways to build a more accurate profile on you.
It's been published by multiple sources at this point that this happens because of detected proximity. Basically, they know who you hang out with based on where your phones are, and they know the entire search history of everyone you interact with. Based on this, they can build models to detect how likely you are to be interested in something your friend has looked at before.
Yup. For companies it's much safer to connect the dots with the giant amount of available metadata in the background than risk facing a huge backlash when people analyze what data you're actively collecting.
Which is why people need to call out the tracking that's actually happening in the real world a lot more, because I don't really want my search-history leaked by proxy to people in my proximity either.