this post was submitted on 19 Dec 2023
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There's an old saying in computing. "you improve usability by taking away options and features" apple didn't necessarily invent this mindset. But they perfected it.
They took BSD, a security focused, but not very user friendly, offshoot of Linux/unix and made it "popular" by adding several layers of polish and doing a lot of the configuration work for you and made it osx. This was a time when Linux usability/management on the personal/newbie scale was garbage. If you wanted to install a certain distro of *nix, you better make sure you have supporting hardware and the right up to date tutorial, which is managed by an unknown volunteer, which was usually some person bored on the weekend a few months ago and never updated, they've made *nix installation and management a lot better though recently.
They also did this with music. People used to have large collections of unorganized mp3s in the early 00s, unless you were really anal and had a lot of time in your hands, because you were likely downloading them from several different illegal places, and legally buying mp3s were all over the place. You could buy the album off this weird obscure website that you didn't want to trust with your CC information, because there were a lot of mom and pop music stores online. Then apple brought out iTunes and allowed both buying and managing (and eventually upgrading, traveling around with) music to be dead simple.
For smartphones, they stole a LOT from BlackBerry, but they took it to the next level. Blackberry had email, a private messaging network, and mobile web scrolling waayyyy before anyone. And so many people loved it so much that even Obama famously didn't want to give his up when he took office. Then apple came out with the iPhone, and blew it away with a bigger screen and again, a lot more polish.
Innovation happens in small steps over years. Apple didn't invent mobile phones, smart phones, tablets, or computing, they didn't invent security, encrypted audio/video calls, or music management. They've done a lot of crappy stuff, and they charge super high amounts of money for less than state of the art hardware. Their innovation could be summed up by this profound statement I remember a friend said to me once around 2003/4.
"Osx, because making Linux pretty was easier than fixing Windows"
Came here to say something similar about touchscreens on phones. It's probably the most impactful innovation they've had, and ever will have imo. I can't ethically support Apple as a company and I haven't owned an apple product since the first iPod touch, but they absolutely deserve credit for this one.
Even if they didn't invent the touch screen, or even the touchscreen phone, they certainly figured out how to perfectly integrate touchscreens into mobile devices a fluid and intuitive user interface which served as a canvas on which to build pretty much anything you wanted in the form of a mobile app (a $200B+ industry which the iPhone absolutely catalysed the explosive growth of).
It arguably even began a significant change in the course of modern human interaction, due to how much more versatile and therefore more commonly used mobile phones with a similar UI basis became since then; because of that, increasingly popular social media platforms now had a new way to provide use for their platform (via mobile apps) on a device that pretty much everyone now had with them all the time. I don't think it's coincidence that social media use saw such substantially explosive growth soon after the iPhone and subsequent "copycats" were on the market.
So their innovation here was really the first step in a number of global paradigm shifts. It was just such a monumentally impactful step forward. Because of this I genuinely think that the iPhone is almost guaranteed to be in history books for centuries, like the printing press or the light bulb.
You're giving way too much to Apple. The important part of the touchscreen was cost. It wasn't viable as common tech until the cost came down. Apple was just riding that curve down and decided when to make a product.
Sure, cost was almost certainly taken into account, they are a business after all.
But they didn't just get lucky by gambling touch screens and waiting to become cheap enough. Take a look at the user interface of the touchscreen phones that came before the iPhone. Very limited in what they could do. Users were locked to a few small menus and custom-tailored applets, not much different than the UI of the phones before the iPhone. A touch screen was really more of a tech gimmick than a feature. Most (if not all) only accepted single stationary taps, any movement with a finger pressed to the screen wouldn't register properly, if at all, and there's really only so much you can do with that.
What Apple innovated is a better use for touch screens, an improvement in the way we were able to interact with our phones, coupled with a re-imagining of what a phone's interface should be at a fundamental level. And they accomplished this with huge help from their decision to move away from tap-only touch to something that felt more natural: multiple/moving gestures, such as scrolling by moving your finger up or down, pinch to zoom, etc.
This really caused the single biggest movement away from what cell phones really were for us. Before, they were mostly portable telephones with a few extra poorly-implemented and barely functional gimmicks (ever use a web browser on a Razr?). With the iPhone's success, Apple single-handedly shifted us into the new cell phone model; a customisable, intuitive to use, modular canvas that anyone can mould into whatever suits their needs via apps created by anyone (which Apple gets huge credit for yet again, because this could only he possible with the developer kits Apple released, effectively outsourcing creative solutions in taking advantage of the iPhone's functionality).
When you look at what they set out to innovate, how they went about doing it, how much different it was than phones in the past, and how incredibly similar it is to phones today, a whole 15 years later, you just cannot reasonably deny that it was an extremely innovative and influential product.
I agree they didn't "get lucky", they timed their device to the costs that were outside of their control. This is a common theme in venture capital: timing. You have to time your entry correctly. Too early and it's too expensive, too late and someone else did it and maybe took the market.
After that I think we have different ideas of what innovation is. To me innovation is inventing. Something new. Blackberry was the innovative device. They were the first (common) smartphone. Touch screens existed in various places (some things released, some not), apple didn't innovate that. Yes even the pinch to zoom existed on some smart table thing. Scrolling? Pretty sure that was old fry. Touch screen on phones? Pretty sure Nokia had that. So what did apple do? What apple does well is refine. They took existing idea/invention of a smartphone, they took the existing tech/invention of a touchscreen, they timed it, and put out the a touch phone. This was possible because costs of touchscreens came down. The march of technology did not depend on apple.
I'll argue that the blackberry was just a better implementation of the already existing PDA exactly like the iPhone was just a better implementation of already existing touch-screen device, but beyond that I just don't feel like taking time to repeat/clarify points I've already made or responding to "pretty sure"s. So I'll just suggest we agree to disagree on this particular topic and wish you a merry Christmas 🎅
Lol when you start mocking someone you show who you actually are. Speaks louder than anything you actually say.
I'm absolutely not mocking you.
You're basing some of your arguments on things you don't seem to actually know, and using incorrect interpretations of my words as basis for some of your counter-points. I've noticed a pattern in people who formulate and present arguments/points similar to the way you do, and they tend to be difficult to hold civil discussions with, so I chose to end our discussion.
I'm sorry if that comes off as harsh or rude, but it's my honest reason for ending our discussion. There's truly no malice or mockery behind my words
Anyway, this is my last message to you. And since you seem to have read my previous message as a passive aggressive mockery, I really do genuinely hope you have a great holiday season.
You were absolutely mocking. 100%. And you continue! (with even more apparent attacks). Anyway when you mock people I have no desire to converse with you. Cheers.