this post was submitted on 19 Dec 2023
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The graphical user interface.
They don’t invent it (xerox PARC did), but Apple correctly identified that the user experience of existing computer systems was holding it back from being a thing everyone owns, and made computers a bad fit for many types of work that seem extremely obvious now (digital media creation particularly)
They did this more or less again with the smartphone: business folks and super nerds were the smartphone market before Apple. Now it’s the average person’s computer.
and i think in general, their attempt to really focus on user experience first always seemed to define their business.. trying to make things that people would WANT to use was what made Jobs and Apple stand out.. other brands were better known for performance, for example..
Wrong wrong wrong. It was never about ease of use. It was always about taking control away from the user, and hiding authority for control. This kind of deceptive practice has led to what we gave today - cars selling subscription hearing seats. The truth is, the gui was always buggy and a product unfit for its purpose from day one. Apple sold it as a means to get consumers to accept a defective product from the start, perpetuating their ability to always sell updates, forcing consumers to pay for things THEY DO NOT NEED.