this post was submitted on 19 Dec 2023
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I might be missing a lot but I feel the iPhone was a complete market segment they created themselves. Android followed a year later.
They also created the tablet market a year or two later.
They also set the trend of earbuds we have nowadays.
Removed headphone jacks.
Removed power adaptors.
There maybe something else that I might have missed.
I remember the first keynote. Jobs kept repeating phrases like music player, web browser, and phone together like that. And then boom, he whipped out the first iPhone that was in his pocket the whole time. While there were similar devices at the time, nothing (to my knowledge) was all one package especially in an all touch device that small.
Yeah, people seem to forget just how groundbreaking the form factor, all the swipe and pinch (and multitouch) interface stuff, having one giant touchscreen, the user friendliness if pretty much everything (versus other phones at the time), etc was. Soon everyone was trying to copy it, which is fine. But saying all they innovated was rounded corners and everything else already existed and was just as good is dumb.
In the 2007 tech press lull between announcement and launch, there was briefly a made up scandal of accusing Apple of using models with really large hands in promotional photos/videos to make the iPhone look smaller than it was. It's wild to think about now.