this post was submitted on 04 Dec 2023
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They could easily pay those workers by terminating the contract with Rogan
They also bought Michelle Obama and Duke&Duchess of Essex as podcasters. Not saying these are equivalent to Rogan, just that they seem to be burning money on things that has nothing to do with music. And I'm very much not a fan of fucking up podcasts as a simple medium delivered by RSS. I have a futile hope that that decision will burn them.
They're investing heavily in podcasts because podcasts are far, far more profitable than music. If they can get people used to (and hooked) on listening to podcasts (any podcasts) through Spotify then all that money spent on popular podcasters will be worth it (in the end).
I'm sure Spotify would love it if they could stop streaming music entirely and just focus on podcasts. Streaming music costs them a ton of money and overhead (bureaucracy associated with keeping track of and paying artists globally with bazillions of laws and regulations and fees to navigate) whereas podcasts just cost bandwidth.
I hate that you’re right. I listen to 0 podcast, it’s just not my format, yet they constantly push it in my face