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Google admits Spotify pays no Play Store fees because of a secret deal | TechCrunch
(techcrunch.com)
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And Spotify pass these savings onto the artists, right?
The real problem with the way Spotify distributes the money, is that they distribute it per play. This seems reasonable on the surface, but I think it's pretty shit. I want my subscription fee to go to the artists I listen to. Right now they're going to what most people listen to. This effect is worsened by the per-label deals: imagine if Beyonce wasn't on Spotify, that would be bad for Spotify right? This gives her label (and by extension all major labels) massive leverage over how this works. It massively favors big artists.
The per-play model also enables playfarming as an economically viable scam.
While sure, there is leverage, but it's not like Spotify is being arbitrary about their content. I can listen to obscure stuff, and I do. Also don't forget that big artists are often big for a reason and it's usually not for a lack of talent, taste just varies but certainly there always is a market for 'pop music'.