this post was submitted on 24 Nov 2023
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The marketer's nightmare is that whenever you exploit a new vector to target consumers with ads, whenever you invent a new commercial style to which adults are responsive, you are simultaneously instilling resistance into their kids so they will grow up largely immune.
And if it's particularly invasive or annoying (such as interrupting fun to ad at them) they'll hate your company for the ads more than they like the product.
If anything, I'd say the current kids are far more ad-tolerant than the, let's say, 90s "kids". The ads in games are normal to them.
It goes farther than ad-tolerant, a lot of them enjoy the ads. They see them as a natural part of the content.
For real. I'm less than 5 years older than some of my wife's friends, and they were almost awestruck that I have basically ZERO ads in our house. Every device has uBlock, Sponsorblock, ReVanced, SmartTube, whole house has PiHole and a couple of other things. And these are CS majors and engineers, so it's not like they aren't at least semi tech-savvy. They just accept the ads as if they can't do anything about them.
But I say fuck it, because literally every content creator I like does zero sponsorship or ad deals, and they all manage to make fantastic content. I'll give them $1000 via their Patreon or merch before I'll watch a single ad for shit like Raycons or Raid: Shadow Legends. Ads are absolute cancer and the more ads you see for a product, the shittier it is, almost guaranteed.