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YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
They had a long time to make the ad watching process less painful, or adding actual value to a premium subscription, but they are doing everything to make YouTube worse.
I know right? Executives just never seem to get that you actually need to provide value to have people want to sign up for it. Saying that though, there's a lot of dumb consumers out there that just pay for it if needed.