Technology
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It looks like Apple is addressing one of the biggest gripes with RCS - Google’s proprietary crap that isn’t opened up to small 3rd parties. Apple wants things like E2EE to be a universal standard that anyone can use, not something Google only dishes out to big phone manufacturers.
Wait, so Apple is doing something good for 3rd party apps? I did not expect that to happen in my lifetime
Apple, Google, and Microsoft all magically become really into open alternatives when one of their competitors starts to dominate or control a significant portion of the marketplace with proprietary tech.
Apple specifically had LOTS of examples of this back when they were a smaller player. OS X and Safari really leaned into open standards when MS was the 900lb gorilla.
Meta too. Their work in the Opencompute space is really cool, but it definitely feels like a jab at all their major tech competition going into the cloud space.