this post was submitted on 16 Nov 2023
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We need to thank the nothing phone for this. They're only responding like this after severe market pressure. Thank you Nothing
Do you honestly think Apple cares about Nothing in any capacity? They are irrelevant and apply zero market pressure on Apple.
They don't necessarily put market pressure on apple but they do put the messaging pressure on Apple. MKBHDs video explained it pretty well, if apple were to just shut down nothing's messenger methods, then they'd get a lot of negative press and the EU would have more reason to take action against them.
I think that apple's trying to get out of the EUs grasp especially with this move. But the pressure from Nothing seems to have done at least something.
Edit: nvm https://twitter.com/MaxWinebach/status/1725223759244636320?s=20
iMessage is basically a non-player in the EU; Apple already has an extremely compelling legal argument against any regulation on that front. There's no indication whatsoever that an announced workaround from a niche player had any bearing on Apple's decision.
So what do we think was the motivation then?