Technology

Yeah... actually reading the article, it sounds like it is mostly annecdotes about salespeople who are bad at their jobs.

One afternoon, he strolled into his local dealership and asked to test drive the BMW i3, a small, sporty car with a range of up to 150 miles. The salesperson stopped him. “You can’t drive that car on the highway,” Young recalls the salesperson saying, explaining that the car couldn’t go over 45 miles per hour.

I don't know the BMW lineup, but that sounds like someone skimmed the literature and conflated the max speed of a BEV with the electric range of a PHEV's battery.

Initially, Richards was hoping to buy an F-150 Lightning, but the truck was back-ordered. The salesperson could only get him an expensive trim that came with a high dealer markup.

Limited supply and normal dealer upselling.

The one annecdote that DOES seem "right" to me is

Dealers may have less economic incentive to sell electric vehicles. Buzz Smith, a former Chevrolet car salesman who now helps train dealers to sell EVs, says it can take much longer to sell an electric car than a gas-powered one. A gas car, he said, might take no more than an hour in a single visit to sell, yielding a tidy commission.

But for electric vehicles, “it was usually four visits, an hour each, before they would buy the EV,” Smith said. Customers want to make sure they understand the technology, how to charge it and more. “So I’m volunteering to take a 75 percent pay cut — and no salesman wants to do that.”

And that is 100% accurate. People (think they) understand ICE cars and generally know what car they want. When I bought my current car, I had it narrowed down to two vehicles. It was go in, do a test drive, and then head to the other dealer. End of the day I had my car. The extent of my conversation with the salesperson was to ask about the headlights and it ended up just being "So can I just turn the car on, turn it off, and check if the lights are still on?". Because salespeople are generally idiots if it isn't the top of the line model.

With BEVs? I am the kind of person who does his own research. The extent of my conversation with a dealer when I tried to buy one last year was "So can I give you my number to call me when you have this or next year's model in stock? No? Okay...". But people are going to have questions.

Which gets to the other aspect. Dealerships have been spoiled with the past few years of shortages and low interest rates. Cars sold themselves and people would gladly pay insane mark-ups for the luxury of being able to buy one. But shortages are mostly a thing of the past and interest rates are insane. So people aren't going to run around with a sack of cash and hope they can finish the sale before anyone realizes they only paid 150% on the undercoating.

They are going to have questions and need to be told why one car is better than another.

And when all you care about is sales per hour? Why waste time?

As an aside. Apparently the latest "hip" way to shop for cars is to use a Broker website. Similar to the logic of Carmax back in the day where you are paying a bit more for the peace of mind of not having to deal with a negotiation. But, because of insane upselling from dealers, it actually comes out comparable or even cheaper. Found out about them in between wanting to buy a BEV and deciding to wait until the '24 or '25 models for a few improvements, but from limited testing, it actually seems legit.