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Google Chrome coders really, truly, absolutely ready to cull third-party cookies from 2024
(www.theregister.com)
This is a most excellent place for technology news and articles.
Would this destroy site analytics?
Not for Google it won't.
Getting rid of the competition.
Google would never do that. Google is: "Streamlining products to ensure business owners can expand on potential revenue sources by providing single-channel access to advanced site analytics while helping people optimize access to the broad landscape of available data sources."
Randomly insert "Advanced Next Generation AI" anywhere in the above for full effect.