this post was submitted on 09 Nov 2023
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I worked at Disney+ until a few months ago (got laid off after 5 years, how nice of them), everything was still segmented internally. Even a year or more after the Hulu merger we still operated essentially as two separate companies. They did their thing and we did ours, practically no communication between the teams.
They should keep it separate. If Disney was smart, they’d split into two companies. The Disney brand that owns family-oriented IP, and a more adult-oriented brand that owns all the other crap. There’s no need for Disney to own ESPN for example.
It all came from the Fox deal when Disney bought everything except Fox News for 71 billion. They needed content for Disney+ that appealed to adults. Hulu has also been rolled out to other countries and is known as Star,why the name change? Zero clue.
That explains a lot. I have been wondering WTF that was.
They may have given us an explanation for it, but I probably ignored it. Possibly something with trademarks and copyrights.