this post was submitted on 04 Nov 2023
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I think this could have been smelled in the water for a long while. Tim Cook was trusted to steer the rudder but his specialty is supply chain management, and I don’t think anyone can say he’s done a bad job.
But. On the R&D side I don’t think people could say he’s done a great job.
The ideas have dried up. When you go “safe” at CEO you make money, but you limit your ceiling, which, once again, with Apple is already breaking the mold.
Consumer electronics is saturated. There is little to no breakthrough there anymore.
Evolution is outside that, but outside that might not be in Tim Cook or Apple’s executive suite’s realm anymore.
Not a fan at all of apple, but isn't the shift to arm not a "safe" movement at all? Like, they are breaking basically all the ecosystem of apps, legacy, etc... Also, from the outside, it looks like it went well? Sincerely asking, as I don't know.
They were already making their own ARM processors in their phones/tablets/watches and even implemented in some of their pro line of laptops as a security processor. The evolution to make their own computer processors seemed inevitable, especially considering Intel’s products were failing to meet battery and thermal wants from Apple.
It felt exciting for people who pay attention to tech, but it was no more exciting than their prior switch from PowerPC procs to Intel, or from third party ARM in iPhones to their own procs.
It’s still very on brand for Tim Cook as well it allows the company to control even more of the design and manufacturing, which stabilizes their supply flow.
The company also had prior experience with the aforementioned PPC to x86 move and their Rosetta translation layer, which they implemented this time around with Rosetta 2 to great success as well, making most things run near native during the devs switch for their binaries.