this post was submitted on 31 Oct 2023
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Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.

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[–] [email protected] 60 points 1 year ago (5 children)

I mean, of course. By the same token, if I brought a $100,000 red setup into my basement without lighting, composition, stabilizers, makeup, etc etc etc it would also look like shit.

I think the point here is that a cell phone camera from 2007 would not be able to do any of this even with all the great kit, but here, something very pro was created without $$$ spent on a body, a back, or lenses.

Would those things be even better? Sure! But what crazy times we live in that dropping in a cell phone into a film set can produce production grade output. Is it a bit of theater? Sure, but it very clearly demonstrates why no one buys digital cameras anymore and increasingly don’t buy DV cameras either.

[–] [email protected] 7 points 1 year ago (1 children)

They still could have used expensive lenses on the iPhone

[–] [email protected] 2 points 1 year ago

True, but I didn’t see any of that in the video, just lots of shots dropping the phone in place and plugging in external drives.

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