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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake
(www.theverge.com)
this post was submitted on 24 Oct 2023
603 points (96.6% liked)
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I'm sorry but no, Microsoft was never going to be capable of reinventing any category of computing. They've never done it before and it's just not within their expertise. I think Nadella was right at the time to cut their losses. Windows Phone represented Microsoft's best efforts in that space and, while it had its fans, it just wasn't enough.
Meanwhile, they've done really well with their "apps and services on every platform" approach. How many millions of people use Outlook on their phone? How many apps are running their back end on Azure? Microsoft may have given up on an aspect of "mobile," but is still raking in piles of cash from what people actually do on mobile devices. Take the win where you can find it.
They definitely did with Surface. They stumbled for a bit but the Pro 3 - 4 made 2-in-1 laptops actually good.
Microsoft made a decent touchscreen Windows laptop, but that’s a niche within a shrinking market. I don’t think they did much to reinvent the category. It’s better, but it’s not a fundamentally different product than what was for sale 20 years ago.