this post was submitted on 14 Oct 2023
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Yup. Ad blockers work on pattern matching rules. Countering them might take some work but it's not impossible - make the URLs that do the bad shit indistinguishable from the ones that make the video works and likewise html elements. Randomise everything, make the paths to things unpredictable. I'm sure YouTube could even merge the ads into the content stream so they are unavoidable.
Last part is already done. Ads are delivered by the same DNS as the video, which is why DNS-based blocking methods like Pihole don't work for YouTube video ads.
If you meant that Google will re-encode every video on their platform and insert ads like the sponsor segments, that's not feasible. Ads ads served on a bidding basis and the advertiser who pays most, gets their ad delivered. That would be Impossible unless you keep multiple copies of the video with different ad segments.
You don't need to re-encode the video. Look up HLS segments, which is the standard for streaming video and I assume YouTube uses it.
Each video is split into many segments, like 10 seconds long (though the duration doesn't matter). The browser first fetches a "playlist" which is just a list of these segments. Then the video player plays each segment in order. So Google could just insert ad-segments into the video stream, and if they did it cleverly, there would be no way to determine that they were ads.
If the browser itself could check those fragments though... 🤔