Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.
Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”
He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.
Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.
And if you follow the chain of causation to the top what do we find?
Yeah…not so simple.
Our system based on infinite growth for the investors is what fucks everything up. The incessant need for MORE places pressure on companies to fuck someone over for money once the initial innovative growth stage ends and the market gets saturated. They buy or crush what competitors they can to squeeze the market. Usually the employees get it first with hiring cheaper labor, reduction in fringe and real benefits, rising costs for existing benefits, etc. Then the consumer gets hit next with enshittification. Shittier services, harder to access services, unbundling, more fees, shittier products, etc. often compounded with more in-your-face marketing.
Hmmm, someone could write a book about this!
Someone wrote a book about this.