this post was submitted on 12 Oct 2023
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Will it have an impact? Exxon says, "our emissions were ___ amount of CO2, ___ amount of methane, [etc.]" Then they say, "by the way, we couldn't give less of a shit" and go back to business as usual. How does this change anything they do? As the article even says, plenty of them are voluntarily reporting it anyway.
Exxon won't give a shit, but apple probably will. Half of their marketing is greenwashing, so they'll have to think of something new.
Maybe some people will also understand that corporations aren't their friends, but with apple users that's a rather slim chance.
Apple is already disclosing that information. So is Google. No one seems to give a shit.
Not saying we shouldn't pressure corporations to do better, but one of the unintended consequences here is that Apple's green initiatives and disclosures are in part simply a product of tight vertical integration. At a certain point pollution is simply resources not optimally exploited and extracted, and those inefficiencies are lost profits. Meeting environmental goals at that point will be easier for large conglomerates than for smaller players, thus encouraging the rise of more conglomerates.