this post was submitted on 29 Aug 2023
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This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.
I hate to say it, but the crackdown worked exactly as intended.
https://www.bbc.com/news/business-66240390
iirc, they launched in new countries at the same time, skewing the result quite a bit. Probably intentional to say "see? it worked"
Edit: can't quite find a source for it. Might have been somthing I misread. Take with a grain of salt
I was looking at sky sports in the UK and the majority of their packages had “free Netflix” offers included. I wonder if enough of those signs ups would have influenced the numbers?