Technology
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This is what happens when one part of their business (Game Pass) does well and they want to translate that success to other operations. What they don’t realize is that Windows is less a product and more a service, and you can’t make money on services. Not for long, anyway.
The whole point of this is Microsoft potentially treating windows as a service
Right, but I meant a service in the traditional sense, like trains or food stamps or whatever. Windows is so ubiquitous with operating a PC at this point, and they’ve literally given it away for free for so long at this point that if they start charging a subscription for it nobody’s gonna go along with it. Microsoft’ll be in the same position they are now, but they’ll lose a lot of money implementing this BS.
Who isnt going to go along with it?
Gotta be like 90% of people have never installed an OS because Windows was already on their PC when they bought it.
To them, its part of buying a PC. They don't consider the OS a separate purchase.
If they make this move they're banking on people not noticing until after they've bought a shiny new PC. After that most people will suffer the cost because they already own the PC and its just "easier."