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this post was submitted on 05 Oct 2023
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Doesn't Google pay billions to Apple for the top spot? Why would they want to lose that stream of free cash?
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.
Privacy theater*
Partially, but also partially it's legit. I generally don't have much positive to say about Apple, but they make pretty things and the privacy is generally better than most.
Of course, you pay through the nose for it.
It's not privacy but exclusivity of data collection to apple
I believe they've been externally audited before, but I'm not positive.
Audited for what? And I don't think they have.
Audited for what telemetry is transmitted from an iPhone or Mac during use, what information is possible to harvest by a third party app, and whether or not purpose-made experimental data is made available to advertisers.
It looks like no official (that is, authorized by Apple) audits have been done, at least that I can see. But privacy research firms have done it, and the consensus appears to be that Apple is not great, but better than Google, Amazon, and Facebook. For what it's worth.