this post was submitted on 02 Oct 2023
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so I was looking at someone's personal website from Mastodon, and noticed that they had banners to advertise other people's servers. while server lists like fediring exist, I was thinking of a more automatic method of advertisement within someone's website.

the concept is this: people could store advertisements (small banners, gifs) on their websites with a server and people willing to embed them could use an API to retrieve a random ad onto their website.

people would self-host their ads and "federate" with other websites to embed other ads on their website. not sure if this would scale up as well, though.

what do you think? just curious on lemmy's POV

edit: going by the comments, this idea is quite flawed and webrings (in small sizes) are a better approach.

thanks for the help

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[–] [email protected] 2 points 1 year ago* (last edited 1 year ago) (3 children)

I don't quite grasp the concept.

Are you asking for a decentralized DoubleClick copy? What you mean by "automatic"? What problem you're trying to solve? Who are the audiences? You said personal websites then who is the advertiser? If that's other personal websites, what are they going to advertise?

I don't use Mastodon so could you please elaborate more? Thanks.

[–] [email protected] 2 points 1 year ago (2 children)

I'll try explain the idea more concisely:

  • user wants to promote own website
  • user creates ads (small banners and gifs) like these and hosts them on an instance of the software through their website
    • the server-side implementation would have an API to fetch the URL of the advertisements from to embed to the website (just simple image files or gifs)
  • user asks other people (friends, others in the fediverse) to save their website on these peoples' own lists of websites that they are willing to host the ads for
    • people would host based off of similar content, interesting topics, and general goodwill as opposed to exposure (as very few personal websites get constant exposure to large audiences) and revenue (as this would be a willing move)
  • the client-side implementation of those hosting other websites' ads would randomly pick a URL from the user's own list (similar to picking a random URL from a webring), use the API (something like /get_ad?) to retrieve the URL of a random ad from the promoting user and display that on their website
  • "automatic" was a bad word choice, I'll change it now
  • this wouldn't solve a problem, just automate the functions of webrings by giving every user their own decentralised "webring" (the list of websites) and displaying user-curated ads (probably at the bottom of the page where most banners are) as opposed to randomly picking from a webring
  • those using personal websites would be the users, while visitors would be the audience.

should've made the wording more clearer in the post, my bad I guess. and to clarify, this is just an concept I thought about though and I don't actually have plans to develop this. (I've also edited the post with my final opinion on the subject.)

[–] [email protected] 1 points 1 year ago (1 children)

I guess "RSS Aggregator" is what you looking for.

[–] [email protected] 1 points 1 year ago

mostly, but webrings seem closer