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Reddit is removing ability to opt out of ad personalization based on your activity on the platform (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 130 points 1 year ago* (last edited 1 year ago) (37 children)

Is reddit owned and operated by a malicious entity? I used to be addicted to that platform, but now I can't stand it.

[–] [email protected] 126 points 1 year ago (11 children)

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market," where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.