this post was submitted on 22 Sep 2023
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Devil's advocate would say "okay, then just go make your own iPhone if apple isn't actually doing anything" but I don't really want to be defending apple, lol
You can hate on Apple all you want (and I really do) but they made the right device at the right time. Tech might all have been there but the combination and usability of the first iPhone was groundbreaking.
It's not that Apple makes amazing stuff, it's that other companies really put out barely shiny turds.
Look at the zune, the tech was fine, or so I have heard, but it looked like an ugly brick. Seriously, a regular red brick looks better, even a yellow brick does.
I have a Subaru, and while I love it, the infotainment system is garbage. Clearly there was no effort to make it look good and usable.
UX is hugely undervalued, I wonder if one of the reasons is because you don't notice good UX, it's not in the way, but you noticed bad UX. So good UX without a lot of marketing is invisible.
I absolutely agree. It's especially underestimated how hard it is to make actually good UX because what feels intuitive can be highly individual. In addition the typical techie nerd that does the programming is more interested in technical puzzles than trying to view the program with the eyes of an end user (which feels pretty schizophrenic at times since you know how the thing works but need to dissociate from that knowledge).