Technology
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I feel like the dirty little secret at the core of the whole of that advertising industry is that it's actually really hard to justify spending the amount of money on it that people currently do. Beyone when products are white washing their own downsides, is spending more money on marketers even productive by capitals standards? They chase these data driven privacy monstrosities the same way websites chase clicks becase they can be used as a meteic to show advertisers '"engagement'" but how much of this whole song and dance is doing anything anymore? I feel like the advertising industry only survives the way it does today because it asserts itself as important but it hardly productive.
I used to work for an algorithmic advertising company.
The gist is that if you get one big spender it offsets the cost of losing a thousand or more other people because those large contracts usually last past the official sale