this post was submitted on 31 Aug 2024
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In case people forgot:
https://variety.com/2023/digital/news/active-listening-marketers-smartphones-ad-targeting-cox-media-group-1235841007/
https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/
They (basically any large online retailer or advertiser) are, in fact, listening to everything you say near your phone, near your alexa, your echo, your smart device.
Linking heard words and phrases with your known shopping activity + a gigantic dataset + statistical analysis = they can predict all kinds of things about you, with shockingly high accuracy, and thus aim products at you.
You know how archaeologists and detectives can make a decent profile of a person or group's daily lifestyle by analyzing your garbage?
Welcome to the cyberpunk dystopia version of that.
Both links are paywalled, but if I’m remembering correctly, that company (CMG) eventually had to correct their claim that phones were actively listening to everything you say. It was an overzealous marketing guy trying to oversell. They admitted in the end that they use the same info that data brokers have on you based on data gathered from your browsing and other activity, not from actively listening to you.
Siri for example is designed in a way where it “listens” for your voice to call it, but that mechanism is completely separate from the actual Siri that connects to the internet to understand you.
I love that Siri is kinda stupid for just this very reason.