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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by [email protected] to c/[email protected]

469 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 371 points 2 months ago (61 children)

Imagine being on the YouTube ad team...that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

[–] [email protected] 73 points 2 months ago (4 children)

At least you can tell your boss "I'm working on it!", sit on your ass, and every 6 months add one more little UI or formula change which "finally stops adblockers" but is defeated within 3 days.

[–] [email protected] 34 points 2 months ago (2 children)

Yeah I don't believe they really put their hearts in it. If they truly wanted to force you into watching ads, they'd manage. Their team is just not that interested.

[–] [email protected] 29 points 2 months ago (1 children)

Their team is probably using adBlockers more than the rest of us. They understand the depth of the surveillance baked into those ads.

[–] [email protected] 5 points 2 months ago

And because they have to test the ads.

[–] [email protected] 1 points 2 months ago

Thank god for that.

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