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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
this post was submitted on 20 Aug 2024
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Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It's like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
I feel like in this case it's more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it's a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Nobody is giving away i9 hardware at i3 prices otherwise everyone would buy the cheapest model and part it out for massive profit.