this post was submitted on 07 Aug 2024
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I would stand behind the idea of splitting Google in it's seperate branches with no shared assets. Basically Google search becomes is seperate corporation, Google AI, Google Webservices, Google Ad Services, YouTube. etc.. This will hopefully undo some of the webs enshitification since now the essentially most powerful company on the web has to actually offer good product for profit instead of compensating bad product with more profitable one.
That doesn't produce any practical competition however. Some vertical splitting of the search business seems reasonable so we end up with multiple companies doing search out of it.
How exactly would you break up search? You can't really do it geographically like the Bells.